Canon opens its first official selling store in Pakistan
Published On 02-May-2017
Recently Canon has proclaimed its foray into the retail space along with the launching of its exclusive brand retail store known as the Canon Image Square in Pakistan.
The first store of Canon in in Karachi, located at Zamzama Street was inaugurated by the director of MBM Int. Mr. Manzoor Khan, President of Canon Singapore, Ms. Noriko Gunji and Country Manager of Canon Mr. Sarshar Ali.
The newly made store of canon covers an area of almost 1,450 square feet and is based on the franchise model accompanied by the Canon Imaging Academy.
Actually it is 1 stop destination for people along with the photography requirements, enabling increased visibility as well as reaches crosswise the country along with an aim to increase sales and customer satisfaction.
The main feature of these Canon Image Square stores is that these are the just camera stores in Pakistan which take on the touch and try concept for their complete range of professional, semi-professional, hobbyist cameras along with all the equipment relevant to the photography.
In Pakistan, Canon plans to inaugurate these kind of five 5 more stores before December 2017, followed by 10 retail stores in next year, 50 in 2019 while another 50 stores in 2020, taking the count to total 100 Canon stores in the next 3 years.
The first year which is 2017 will see the launch of three Canon stores in Karachi afterwards one more store in Lahore and the other one in Islamabad.
The area covered by every store will vary from a minimum of 800 square feet to a maximum of 1300 square feet.
While conversing on the event President of Canon Singapore Ms. Noriko Gunji said, the consumer of today is well informed and well educated, and we are continuously evolving to provide them along with the right selections by understanding their requirements.
The Pakistani consumers demands better items, higher lifestyle quotient, good quality selling interface as well as the state-of-art after retails service identical to the international standards.
The store would provide the solutions for the consumers looking for the top notch photography as well as printing solutions where both click and also the print items from Canon would be available.
The first selling store launched today in Karachi while the second in Pakistan is targeted at offering the consumers along with one-stop shop for their digital requirements that would result in satisfied as well as stronger consumer base, hence helping the business substantially of the firm.
We have had record the growth of almost fifty percent in 2016 and expect more in 2017. The CIS, an exclusive concept by Canon, displays an extensive range of consumer items that involves cameras, camcorders, D-SLRs, lenses as well as other accessories.
Every store has more than 40 SKUs on display.
The huge display of items will permit the consumers to enjoy a rich technological experience along with an environment to make a purchase. The consumer will be able to touch, feel as well as get information about the product and afterwards make an informed purchase.
While speaking on the event Country Manager Canon / MBM Int., Mr. Sarshar Ali, said:
It is actually a moment of pride for us at Canon to introduce our first store in Karachi, completely designed on international attraction, named Canon Image Square (CIS).
This store will not just assist us in increasing the sales however also permit us to educate the masses regarding the innovative technologies of Canon.
The Senior Director and General Manager ICP Sales & Marketing Canon Singapore, Mr. Naohiko Hayashi said, the brand Canon is synonymous along with reliability, durability as well as commitment. Along with the launching of canon store today, I am confident that this brand will move nearer to the people of the state as these stores wouldn’t just sell Canon items however will also educate all the consumers regarding the extensive range of Canon products.”